Here at Difficult by P we make sneakers for everyone. We don’t care if you are a man or woman, if your are 16 or 65, if you are a lawyer or a hipster. Because we don’t make sneakers for target groups. We just make sneakers that are the best quality that you could ever get. In the world! It is not that difficult. The true story about Difficult By P from Founder and Head of Design Patrick Ekwall. Heart in Sweden. Made in Italy.