Meet Samuela. She has been working for our Italian shoe factory outside of Venice for almost 40 years. During all these years Samuela has been handcrafting shoes. Every day. With Samuela and her co-workers, who has extreme knowledge of the crafstmanship, we don’t ever have to worry about the quality.
We produce all the Difficult by P sneakers in Italy in the same high end factory as Louis Vuitton and Dior. It’s the same craftsmanship, leather, and quality. So what’s the difference? The design, well that is a matter of taste, and of course the price.
Oh Yes! He is still designing all of the Difficult by P Sneakers. He carefully caresses them through his mind and when he sends the designs to the factory in Italy, he knows its the best shoemaking people in the world taking care of manufacturing. For Mr Ekwall its like his own little babies are arriving from production.
Here at Difficult by P we make sneakers for everyone. We don’t care if you are a man or woman, if your are 16 or 65, if you are a lawyer or a hipster. Because we don’t make sneakers for target groups. We just make sneakers that are the best quality that you could ever get.
Difficult By P är en uppstickare i den framgångsrika svenska sneakerbranschen och är kanske mest känt för att det är grundat av TV-personligheten Patrick Ekwall, som dessutom designar alla skor själv.
I veckan hade Patrick Ekwalls klädmärke Difficult By P sin första stora modevisning. Café skickade Nexiko-producenten och Instagramprofilen Nichlas Niemi för att bevaka tillställningen.
In Sweden, Patrick Ekwall is known as a well dressed Swedish TV-personality. He was the main sports reporter and the anchor for Swedens largest TV channel, TV4, for more than 20 years. In 2011 ha got an idea of designing suites for himself and the other TV crew at TV4 and it was an immediate