About us
We Love to be Difficult!
Difficult By P is a Swedish sneaker brand for both men and women, unique in its history, design, and quality.
All of our sneakers are hand-sewn in Italian calfskin at one of the world's most renowned family-owned shoe factories in the small town of Fiesso d’Artico, just outside Venice.
This is the same factory that produces sneakers for brands such as Louis Vuitton and Dior, and it’s the first time a Swedish brand has had the opportunity to manufacture its sneakers here.
Same factory, same shoemakers, same exquisite materials, same craftsmanship. But at a completely different price.
We create a dressed-up sneaker that you can wear for all occasions, whether it’s for everyday life or parties, with jeans or suits/dresses, at work, or on a long walk.
For both men and women.
It is the famous Swedish sports journalist Patrick Ekwall, who is the "P" in Difficult, and he has worked hard to make his dream come true. To this day, it is Patrick who designs every single detail of our sneakers.
We dare to say that these are the best, most comfortable, and most stylish sneakers in the world.
And we love to be Difficult.
An Exquisite Craft
All our shoes are made from Italian calfskin from Tuscany and produced at one of the world’s most renowned family-owned shoe factories in Fiesso d’Artico, just outside Venice. The factory also produces sneakers for large, well-known brands like Louis Vuitton, Balenciaga, and Dior, and for the first time, a Swedish brand has had the opportunity to manufacture its sneakers and accessories here.
Since we send our designs to the best shoemakers in the world, neither we nor our customers ever need to worry about quality. You can have your own opinion about the design, but you won’t find a sneaker with the same quality and comfort.
All shoes are hand-sewn and the production involves 20-30 different steps. We never compromise on quality, whether it’s the materials, stitching, or the tiniest detail.
The most unique aspect of our sneakers is that they are lined with calfskin on the inside as well, allowing the shoe to breathe naturally. You’ll understand what we mean...
Behind the scenes at the Italian shoe factory with their CEO
At Difficult By P, we create sneakers and accessories for both men and women, which are unique in history, design, and quality. We make a dressed-up sneaker that you can wear for any occasion, whether it's everyday life or parties, with jeans or suits/dresses, at work or on a long walk.
The well-known Swedish sports journalist Patrick Ekwall, who is the "P" in “Difficult By P,” has worked hard to make his dream a reality, and to this day, it is Patrick who designs every single detail of our sneakers. (Featured in Café magazine)
We offer a variety of models, giving you, as a customer, a wide selection to find a pair or a few pairs of sneakers that you will love. We are passionate about creating unique, stylish, and high-quality sneakers, and we always ensure that our customers are satisfied with everything from the order to delivery.
Quality and craftsmanship designed for the fashion-conscious man and woman
We dare to say that we make the best sneakers in the world. Because if you value quality and comfort, there are no sneakers in the world that can match our craftsmanship.
All our shoes are made from Italian calfskin from Tuscany and produced in one of the world’s most renowned family-owned shoe factories in Fiesso d’Artico, just outside Venice. The factory also produces sneakers for large, well-known brands like Louis Vuitton, Balenciaga, and Dior, and for the first time, a Swedish brand has had the opportunity to manufacture its sneakers and accessories here.
We never compromise on quality, whether it's the materials, stitching, or the smallest detail. So, a pair of sneakers from us will be a long-lasting relationship.
On our website, you’ll find all the information you could possibly want about our sneakers and accessories. In the "ABOUT US" section, you can, for example, read more about how we manufacture our sneakers and accessories.
When you order sneakers or accessories from us, fast delivery is, of course, guaranteed, and you don’t need to worry if your sneakers don’t fit, as you always have a 30-day return policy.
If you would like to know more, you are warmly welcome to send us an email at info@difficult.se. And we can guarantee that we make the best sneakers in the world!